Is it Smart to Combine Web Development and Videography Together?

Digital presence is a prerequisite for brands to mark their presence in the online space and web development is a critical imperative for that. According to Statista’s global survey of 2024 over 38 percent of developers looked at web development as a must-develop skill. On the other hand videography and related skills have garnered huge attention in recent years with the rise in the number of digital video viewers. 

Though videography and web development are totally different skill sets they have come to a merging point due to the rise in competition and the growing need by organizations to avail the services of professionals who can have multiple skill sets to their credit.  In this blog, we dive deep into the intricacies involved in developing both these skills and analyze if it's the best future-focused strategy for professionals and businesses, who are thinking of employing them. 

What is Web Development?

Web development is a process where a website is built from scratch based on the business requirements by skilled experts who know design, websites, and web applications. Web developers develop websites using programming languages like HTML, CSS, JavaScript, and PHP, and use necessary frameworks React, Angular, or Django. These are used to create highly functional, intuitive, and impact-driven websites. Web development involves front-end development and back-end development along with additional skills like debugging, and knowledge on maintaining website security.

What is Videography?

Videography I technical yet creative art of bringing visuals to life through videos, where the whole video is first shot, and edited, and diverse creative techniques are used to make it more engaging and impactful for the audience. Videographers need know-how in operating cameras, and lighting equipment, and skills in editing, color correction, and storytelling. Videography has a lot of pre and post-work involved to make the video appealing.

Is it Smart to Combine Web Development and Videography?

According to the World Economic Forum, it is predicted that 44% of workers’ core skills will no longer be enough, and scaling up will be necessary by the year 2027. Mckinsey’s survey says that almost 26% of respondents stated that they needed different experiences, and relevant skills among others to seek employment. Hence it is necessary to upskill and add solid ground as a web developer by adding videography as an added asset. Because this enhances the chance of employability and companies would always prefer employees who can do multiple roles even if they have a separate videographer. 

This is because a person with the knowledge of videography aligned with web development can understand what they need to work on and how the incorporation of videos should be both functionally and aesthetically on the website. Let’s see why it is smart to combine web development and videography together.

Gaining Competitive Edge Through Addo-On Skill Set

Video content is the trend now and most companies are looking to make their website more engaging by adding videos about their products, services, or their band. In such scenarios, it becomes essential to get a single point of contact who has the caliber to make the website highly functional and make the videos in sync with the brand identity. 

Having these two skills not only positions the professionals ahead of the competitors but also adds versatility to their profile making them stand apart from the crowd. A multi-talented web professional with a reporter of videography skills can be the first choice for organizations that want to create a cohesive and professional solution.

Making A Quick Connect With Potential Clients

Managing people is the biggest task for organizations and who wouldn’t want to reduce either load  When organizations see a whole list of resumes that speak the same thing over and over again it doesn't let you stand out. However, having additional skills is a “sit up and take notice” method to get into the eyes of the client. Also, a web developer can collaborate both with businesses, agencies, and startups, as well as marketing teams, and brands, thus reducing an entire workload for the organization. 

Make You Open For High-Paying Jobs

When organizations see that you can deliver two tasks at the cost of one employee they know your worth and are ready to pay you for both the skills. Adding an additional experience can be a huge shaft from your precious pay scale and you can put it forth as a huge plus point that nobody else has. When you make highly creative websites and have video editing, graphics, and animation, you become eligible for a higher role in the organization and more pay scale. 

Also read: - How many programming languages are there

Why Do Businesses Need Web Developers with Videography Expertise?

Organizations or startups can set the initial stage to employ resourceful individuals who can take the organization further. A  professional who has eh skill to manage both web development and videography can be immensely beneficial to the organization. It also reduces long communication chanis and and delays, while delivering a cohesive website where the video becomes smoothly integrated into the website design.

1. Harness the Power of Video and Web Development

Websites with static pages are a thing of the past. It's the age of staying relevant and building websites that appeal to the audience drive user engagement, boost SEO rankings, and increase conversion rates. This can become a quick and effective process if the organization gets the services from professional web developers with videography experience who make all the above possible and enable faster load times for video-heavy pages through their knowledge about both.

2. Utilizing the Best of Multiple Skillsets

A Web developer who has expertise in responsive design, videography,  video compression, and streaming optimization, can be a big boon as they can eliminate slow loading speeds and the constant to and fro that takes place between web developers and videographers. An individual who has both knows where things could go wrong and can remove the bottleneck related to having different individuals for these two processes. These indiudals can also help organizations improve mobile responsiveness, and resolve compatibility issues across browsers while boosting site performance.

3. Achieve A Growth In Your Business 

If you are a business or an organization that is in the e-learning platforms, video commerce websites, or interactive portfolios space, a web developer with videography skills can be the safest bet as hiring web developers with skills in HTML5 video elements can deliver smoother playback, implement adaptive bitrate streaming, and adjust quality based on internet speed. What this means for your business is consistent and smooth scalability and growth with a short period without delays and a quicker ROI.

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Get The First Movers Advantage By Hiring Web Developers With Videography Expertise

With interactive and immersive web experiences being the current buzzword, it is indeed smart for professionals to combine web development and videography to make a distinct identity. Business leaders can take their organization to the next level and grow scale digitally; by partnering with web developers who know videography. Companies must look at hiring developers who have expertise in both coding and video optimization to stay ahead in the digital race. Having a professional future-focused strategy.

However, it is necessary to hire professionals that have both of these experiences or another best possible option is to hire a single team that provides web development services and videography services in tandem. 

Hire MultiTalented Skilled Web Developers From TheDevolutions 

At TheDevolutions, we have a team of multi-talented professionals who can ease your work by offering services of web development and videography under one roof. This ensures that both work gets done on time and there is cohesiveness as both the members are from the same team and work together.

At TheDevolution, we have expert web developers who can help you establish brand identity through video-optimized web projects on an easy subscription basis. Our team has consistently helped clients achieve video-optimized websites through an in-depth understanding of interactive video elements like hotspots and overlays, video hosting, and content delivery networks for superfast video delivery. 

Hire experts from TheDevolutions to get the best of both web development and videography for a high-impact digital presence.